Over the past decade, the emergence of smartphones, smaller laptops, and tablets has created a new phenomena being dubbed as the “second screen”. Often people watch televisions and movies (at home) with one of their various other devices in hand or near by. Every few mintues checking your device for information, or a status update, or to chat with a text. Nielsen reports that during the second quarter of 2012, 86% of tablet owners and 84% of smartphone owners in the United States said they used their second screen of choice while simultaneously watching TV at least once during a 30-day period.
Content providers are now looking to the best way to utilize this “second screen” to engage their viewers more with their programing. Making interactive programming is a new market with a lot of potential for content makers (as well as job seekers).
For more information on this phonema, you can read this article from CNN.com.
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