An online presence is a must-have in today’s digital world. It could be a website or application that your business uses to engage clients. If this applies to you, it is essential to familiarize yourself with the Americans with Disabilities Act (ADA).
The ADA is a federal law that prohibits discrimination on the basis of disability and ensures equal access and opportunities for individuals with disabilities. Compliance with ADA requirements is a legal necessity, and it extends beyond physical spaces. Digital platforms must also adhere to legal guidelines that make them accessible to all.
Individuals with disabilities should not feel discriminated against or prevented from accessing online features. Your digital assets should foster inclusivity by accommodating everyone. Otherwise, you may be in violation of the law.
The surge in ADA digital accessibility lawsuits
Thousands of lawsuits against businesses whose digital assets fall short of accessibility standards are filed annually. The numbers have reached an all-time high, a worrying trend for business owners. Notably, these lawsuits are not limited to any specific industry or business size. Everyone, from startups to corporations, can be in legal crosshairs for non-compliance.
The potential impact on your business
ADA compliance lawsuits can significantly harm your business’s reputation, credibility and bottom line. The negative publicity these lawsuits attract can tarnish your brand image, alienate customers and deter potential clients. Additionally, your business may face considerable financial burdens, including legal fees and settlement costs.
Mitigating the risks
Adopting protective measures can help safeguard against ADA compliance lawsuits and protect your business interests. Conduct regular accessibility audits of your business digital properties, engage skilled developers to ensure compliance and prioritize ongoing training. Most importantly, seek the necessary guidance to understand the legal landscape around this and other ADA requirements to make certain you are operating by the rules.