Many individuals with disabilities use online services to help them shop for goods, develop skills, work and access necessary healthcare benefits. People with hearing impairments can face many difficulties when navigating online content. Entities that run websites often forget to include accessibility features for people with auditory impairments.
The Americans with Disabilities Act (ADA) requires businesses and organizations to provide alternative accessibility features for individuals with disabilities. These accommodations can allow people who are deaf or hard of hearing to access crucial information. Businesses and organizations that fail to comply with the ADA could face liability issues, reputational damage and loss of potential customers.
By complying with the ADA, people with hearing impairments can have equal access to a business’s or organization’s online content. How can entities do this? Here is what you should know:
Closed captions
Whether a video is uploaded on a business’s website or social media account, there may be the option to access closed captions. Closed captions allow users to read dialogue and follow along with content. These closed captions should include relevant and accurate information about what the speaker is providing.
Audio transcripts
Websites may provide transcripts for people who are deaf or hard of hearing. These transcriptions can allow users to access content provided in podcasts, interviews or audio logs.
Sign language interpretation
A business’s videos or live recordings may include a sign language interpreter. This interpreter can provide real-time translations to users so they are actively informed about information or services.
Businesses may need to reach out for legal help to learn how to keep their website ADA-compliant for the hearing impaired.