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  5. How to craft the ideal home listing

How to craft the ideal home listing

On Behalf of Karlin Law Firm LLP | Jan 4, 2019 | Residential Real Estate |

The price that a buyer will pay for a home in California is partially dependent on local market conditions. However, there are some steps that a seller can take to get the most for a property. One important step is to create a reasonable list price based on what similar homes have been listed at or sold for. A real estate agent can do market research to determine what that price is for a given home.

Try to avoid using buzzwords that buyers are familiar with. For example, most buyers know that cozy is really just another way to say that a home doesn’t have a lot of space. Research suggests that using the wrong words in a listing could result in a home that sells for less. Ideally, a seller will take the time to stage a home prior to putting it on the market.

Furthermore, it is a good idea to invest money in a professional photo shoot. Taking this step may result in an increased number of buyers who want to see the house. Generally speaking, a higher level of interest in a home can lead to a higher selling price. If sellers do generate interest in their homes, it is important to schedule showings when it is convenient for the buyer no matter how busy a seller may be.

Prior to a real estate closing, it may be a good idea for an attorney to review any agreements a buyer or seller may make. This can allow a party to a home sale to adequately review and understand its terms. It may also help sellers make sure that they have complied with all relevant disclosure laws. Attorneys could assist in resolving issues that arise during a real estate transaction.

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